Our 2021 Marketing Predictions

2020 certainly provided its challenges to businesses. It seems almost impossible to predict what 2021 will bring to the digital marketing world.

The global pandemic created agility and adaptation last year for the marketing sector. This behaviour will now play a more prevalent role in how we engage and drive results for 2021.

Here are the predicted marketing trends for the next 12 months…

• Live streams and an increase in influencer content

• Further brand accountability and transparency to improve consumer trust

• User-generated content to enhance customer experience

• Brand sustainability strategies

• Increase in inclusivity campaigns

• Drive-in voice and visual search tools

• Increase in video and audio content which is easy to consume

What are your predictions for marketing trends in 2021?