Our 2021 Marketing Predictions
2020 certainly provided its challenges to businesses. It seems almost impossible to predict what 2021 will bring to the digital marketing world.
The global pandemic created agility and adaptation last year for the marketing sector. This behaviour will now play a more prevalent role in how we engage and drive results for 2021.
Here are the predicted marketing trends for the next 12 months…
Live streams and an increase in influencer content
Further brand accountability and transparency to improve consumer trust
User-generated content to enhance customer experience
Brand sustainability strategies
Increase in inclusivity campaigns
Drive-in voice and visual search tools
Increase in video and audio content which is easy to consume
What are your predictions for marketing trends in 2021?