Our Story

Behind the Scenes

After identifying a real gap in support for marketing and sales professionals in ocean-based industries, we joined forces in 2020 to establish the alliance.

We want to facilitate connections between professionals who want to deliver better outcomes for their customers in very uncertain markets.  

We understand first-hand the challenges of sustainability.  Since the beginning of the Covid-19 pandemic, this has been a holistic endeavour:  how to sustain our customers, our organisation, and our families, whilst also being mindful that this is a significant opportunity for the ocean economy to deliver a better global future.


Our Co-Founders

Committed to Ocean Recovery

Melanie Foster

Melanie is an experienced commercial leader, passionate about optimising customer insight to energise engagement and transform revenue streams. Her recent experience includes global marketing advisory, customer segmentation strategy, sales enablement and complex proposition development; all underpinned by optimised data.

Melanie has over 20 years’ experience working at Board level from Fortune 500 to local SMBs.  Intelligent and passionate about blue ocean recovery, Melanie can navigate broad or complicated commercial scenarios and pinpoint the key actions that will drive more successful outcomes.

Lucy Hughes

Lucy is a marketing and communications specialist with over 10 years’ experience across various industries. With her most recent experience being in offshore marine, Lucy has worked across offshore oil and gas, renewable energy, and defence. In her last position, Lucy was tasked with the development and implementation of what was a new strategic approach to marketing for the business. 

Lucy has experience of aligning marketing and sales, developing marketing strategies and honing value propositions. Lucy believes that to succeed, you must always put the customer at the centre of everything. Lucy’s experience sparked an ambition to help raise the game and develop the marketing and sales professionals in the maritime industry. 


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