Your website - is it your top priority?
Time & Location
About the Event
Your website is a powerful sales and marketing tool. A good website can play an enormous role in the sales process and reinforce the brand, generate leads, and acquire customers. A great website helps the organisation produce leads, nurture prospects, distribute relevant articles, and access customer service channels.
During the course of this workshop we will help you work through:
- your site objectives
- the primary and secondary audiences
- the site architecture and content map
- an overview of page content
- the brand personality traits, including colours, fonts, and design style
- specific functionality : forms, downloads, video, etc.
- where to start with SEO